Hi, I’m Gemma - founder of The Nappy Society. The idea for The Nappy Society came about two years before I had my first baby. I was working at Country Road head office, but I had just come from 5 years at Chanel. I used to see these stylish mums coming into the Chanel boutique using their gorgeous designer totes as a baby bag, but they really lacked the organisation! Everything was just chucked in and being OCD, I would not be able to handle that!

There was also such a lack of stylish baby bags on the market, for those that didn't want that typical baby bag look. I felt there had to be a better way for mother’s to stay organised while being able to maintain their pre-baby style; and so the Original Baby Bag Insert was born. Designed to transform your favourite designer tote bag into a baby bag in the blink of an eye, our baby bag inserts are complete with all the pockets, zippers and compartments a Mum needs for any outing, day or night.

Since our humble beginnings, TNS has since expanded to include stylish, fashion forward and highly functional lifestyle accessories such as Wet Wipes Pouches, Stroller Clips, Reusable Wet Bags & new Organisation Cube Sets.

Just like our Baby Bag Inserts, all TNS products are designed to keep you organised and prepared while feeling good about yourself. I’ve learned, just like a high heel and a slick of lipstick, our motherhood accessories can help pull us together and make us feel like we’ve got this gig under control (well, almost).